Meet the whoowe Team

Dan QualianoFOUNDER / CEO

Dan Qualiano


Dan Qualiano is a creative inventor and innovator, with over 25 years of extensive experience in product innovation, design, product development, business development & management, medical & consumer marketing, sales, and advertising.

Michelle Peltzer


Michelle Peltzer is a versatile leader with a history of driving business transformations, including systems and organizational change for clients, with more than 20 years of experience in the health care, pharma, medical device, and IT industries. As a consultant, she has experience advising and working with cross-functional project teams in program leadership, process improvement, organizational design, transition planning, and workforce management. Her areas of expertise include IT infrastructure, business process improvement, continuous improvement, vendor and project management, as well as, cross functional leadership

Michelle PeltzerCTO
Anthony GeathersMedia Director

Anthony Geathers

Media Director

Anthony Geathers is an award winning producer/director bringing over 20 years of multimedia production experience to the Whoowe project. He’s produced comedy specials with Murphy Boyz productions, PBS-In The Mix, In The Driver’s Seat-ESPN, 13 episodes of New York Caribbean and directed live multi-cam productions with musical artists Jackson Browne, Nobel Laureate Toni Morrison, James Earl Jones, Crosby Stills & Nash and dancer Bill T-Jones. He currently produces numerous commercials, infomercials, music videos, live performances and multi-media campaigns for new media internet based entities

Paul Lauro

Innovation Director

Paul A Lauro is a senior development engineer at IBM Research. For the past 32 years, he has been a vital developer in the design and mechanical testing of integrated probe structures for chip testing and wafer level burn-in. Presently, designing and constructed unique equipment to help with product development, quantum computing and micro mechanical electronics. He is part of a team working on the world’s smallest computer technology. Paul’s education in mechanical engineering has enabled him to invent over 150 issued and pending patents covering various aspects of semiconductor packaging and testing. Served as an IBM Master Inventor for six years.

Paul LauroInnovation Director
Cliff SamaraInvestor & Advisor

Cliff Samara

Investor & Advisor

A company I co-founded, SRS Network Inc. became a multi million dollar Information Technology corporation. For three consecutive years it was sited among the 500 fastest growing private companies in the USA. After successfully negotiating a merger for the above company, I went on to assume the position of Executive VP of Mercer Computer Systems and subsequently the COO of Pierre Audoin Consultants, one of the leading European IT business intelligence companies. After serving on the board of directors of the largest IT organization in the US, Information Technology Association Of America for six years, I served as an advisory board member of the same organization. I am currently an advisor to a few selected offshore companies that provides IT and BPO services from countries such as Russia, Romania Czech Republic Malaysia Mexico and India. Over the last 15 years I have also worked on both the buy and sell side of M&A with an exclusive focus on the IT software and services market. Currently I am one of the few non lawyer arbitrators serving on the commercial panel of American Arbitration association.

Eddie Ortiz

Investor & Advisor

As a graduate of the School of Visual Arts, Eddie Ortiz began his career as an illustrator and commercial artist. Eddie switched careers taking on graphic design and working as Art Director for DC Comics and Senior Graphic Designer for CB Richard Ellis and Univision Television to name a few.

In 2002, after the birth of his first son, Eddie immersed himself in web design and development. Self-taught, building navigations and wire-framing websites using raw code, has given Eddie the insight to provide the client with clean, comprehensive websites that stand the test of time.

His vast knowledge of SEO, social media and analyzation of market trends has given Eddie the ability to develop websites exceeding industry standards all while keeping the user experience on the cutting edge of technology.

Eddie OrtizInvestor & Advisor